“Our motto is Embrace Beauty from the Inside Out,” said Stacey Clarke, President of ASILI Beauty & Wellness, the new specialty product emporium located at 2014-2016 Harrison Street in Downtown Hollywood. To that end, Clarke and her husband/business partner, Martin Clarke, have set up the store into two distinct sections to serve all of their customers’ needs, with beauty on one side and wellness on the other.
The “Wellness” side offers everything for holistic health, healing and self-care -- candles, bath and body items, aromatherapy products, essential oils and more -- for women, men, babies, children and even pets! It also includes specialty items and beach gear, natural and organic products for women’s health, and a selection of supplements using both traditional and plant-based ingredients.
“Everything for an active, natural, and healthy way of life,” Stacey explained.
The “Beauty” side features a small area devoted to glueless custom wigs and hair extensions, all made of 100% raw, high quality, human hair; and a large selection of skin care, hair care, and cosmetic collections, from both well-known and luxury independent brands, as well as its private-label ASILI line.
“ASILI means ‘natural’ in Swahili, and also in several other languages,” she continued. “We wanted a name that would transcend cultures.”
Among the lines carried at ASILI Beauty & Wellness are:
- L’Oreal cosmetics and Goody hair products (all priced similarly to other retail outlets, but with specialty store service);
- The Asili Beauty & Wellness Skincare Line, an all-natural vegan skincare line. All items are rich in vitamins and botanical extracts, and free of parabens, sulfates, gluten and silicone. ($35 - $60); and
- Youall Honest Body Care, a plant-based body care line from the Netherlands. This line is GMO, paraben, mineral oil and silicone free and great for all skin types. Asili Beauty & Wellness is the only retailer offering the line in the US! ($13 - $15).
The Clarkes, both long-time marketing pros, also own a marketing agency, Clarke Smart Solutions, and turned to Stacey’s love of the beauty and wellness industry when they decided to develop a retail business in Downtown Hollywood.
“We like the feel of Hollywood,” said Martin, “and we also pay attention -- we know that there’s a lot of positive change happening in Hollywood, and we want to be part of that change.”
Asili Beauty & Wellness is open Tuesday - Thursday from noon - 7 pm, and Friday and Saturday from noon - 9 pm.
For more information, please contact 954-534-9269, firstname.lastname@example.org, or visit www.asilibeauty.net.